AI – RESEARCH
Above, you can observe several PESC LOGO – TYPO generations from 2023.
Stay tuned for more!
We approach machine learning and AI with a balance of curiosity and caution. While we are open to exploring the possibilities of these advanced tools, we also recognize the importance of considering the broader discourse surrounding their use in the industry. We understand that while machine learning can enhance and augment our designs, it cannot replace human talent and understanding of context and meaning.
In our 2023 research, we have utilized machine learning to control everything and it´s developing in lightspeed. Engine: From Stable Diffusion to Midjourney
In our 2022 research, we have utilized machine learning to control textures, materials, and lighting in our compositions, using black and white line drawings as the basis. Made in GAUGAN2
But we always consider the human touch and understanding of context and meaning to be essential in the final outcome.
We believe that it’s important to use technology as a tool to enhance our creativity, but not to replace it. We continue to question and explore the relevance of these methods in our work, always striving to push the boundaries of art and design.
The following research is from 2022. In the meantime, this technology has developed very rapidly.
However, back then, when we saw these images, we already thought, „Wow, that’s so cool.
